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Privacy Policy

Last updated: 16 August 2026 · Effective: 16 August 2026

Nurtu holds health information about a child. We treat that as the most sensitive category of personal information there is, and this policy is written to be read — not to be survived.

1. Who we are

Nurtu is operated by INNOVURA PTY LTD (ABN 24 650 707 789, ACN 650 707 789), an Australian private company registered in Victoria, Australia ("we", "us", "our").

We are the data controller for the information described in this policy.

Privacy enquirieshello@nurtu.app
Registered officeVictoria, Australia. Our full registered office address is on the public ASIC register against ACN 650 707 789, and we will provide it in writing on request.

2. Nurtu is for parents, not children

Nurtu is designed and sold for use by a parent or carer. It is not directed to children, and a child does not have an account, a login, or any way to enter information into it.

Information about your child reaches us because you choose to record it. We do not knowingly collect personal information directly from a child. If you believe a child has provided us with information, contact us and we will delete it.

3. What we collect

3.1 Information you give us about your child

This is health information and we treat it as sensitive. You give it to us — we do not collect it from your child. Not every parent provides every category below; you only tell us what you choose to:

  • Their first name or nickname, and age
  • A neurodevelopmental profile you select (for example ADHD, autism, ARFID), and whether it is diagnosed or suspected, where you tell us
  • Food sensitivities
  • Sensory preferences or triggers
  • Things you want to watch
  • The focus and preferences you select during setup
  • Routine or day-pattern selections
  • Calming strategies that help
  • Goals you choose
  • Medications and supplements, doses and schedules
  • Daily logs: food, sleep, mood, medicine given or missed, difficult moments, and free-text notes

3.2 Information about you

  • Your email address, if you create an account to back up and sync
  • Your relationship to the child (for example parent, carer)
  • Subscription entitlement information supplied through Apple and RevenueCat. RevenueCat currently uses an anonymous purchase identifier, and this subscription information is not linked to your Nurtu account. We do not receive or store your payment-card details (see §5).

If we later introduce account-linked subscription syncing, we will update this policy and our App Store privacy disclosures accordingly.

3.3 Voice notes

If you use the voice log, your speech is converted to text. Where your device supports on-device speech recognition, this happens on your phone and the audio never leaves it. The recording is written to temporary storage only so a failed transcription can be retried, and is deleted as soon as the note has been processed. We do not retain audio recordings.

It helps to keep three things apart: the raw audio, which is temporary and is not intentionally retained after processing; the transcript text produced from it; and the entries you choose to save. If you choose to save the resulting entries, transcript-derived text, typed notes and other free-text entries may be stored with your Nurtu account and child profile and may therefore be associated with that account.

If AI processing is enabled, relevant voice-note text may be sent through Nurtu's server to OpenAI to help organise the note into structured entries (see §6). If AI processing is not enabled, Nurtu uses its available local/on-device alternative and does not send the transcript to OpenAI.

3.4 Photos and label scans

When you use Scan Label or Snap Meal, a photograph you choose or take may be sent through Nurtu's API to OpenAI so that food, meal or nutrition information can be analysed and a result returned to you.

Nurtu does not intentionally persist the original photograph in its own database after the request has been processed. These photographs are not used by Nurtu for advertising.

AI image processing occurs only where the required AI consent has been given. If AI processing is turned off, Nurtu does not send the photograph to OpenAI and will tell you that the AI feature is unavailable rather than silently transmitting it.

OpenAI may retain API customer content in abuse-monitoring logs for up to 30 days by default, subject to its applicable data-retention controls and policies.

3.5 AI-powered features

Some Nurtu features use OpenAI to help organise information or create personalised results. These include features such as voice-note organisation, food analysis, Scan Label, Snap Meal, recipes or recaps where AI is used, and the First Light starting experience.

AI processing is optional. Nurtu asks for your consent separately, and AI processing is off unless you choose to enable it.

If you decline AI processing, Nurtu remains usable. Where a local or on-device alternative is available, Nurtu uses that alternative. Features that require third-party AI processing will tell you that AI is turned off rather than sending information without your permission.

You can change your AI-processing choice later from More → Your data.

3.6 First Light

First Light creates a starting reflection from the information you chose to provide during setup.

If AI processing is enabled, Nurtu may send a limited set of setup categories to OpenAI to help create the personalised First Light reflection and rank starting food ideas from a fixed list maintained by Nurtu. Those categories are: food sensitivities; focus and preferences; constraints; sensory preferences; calming strategies; day-pattern selections and things being watched; and goals. The server uses a strict allow-list so only approved categories can be included.

We do not send direct identifiers such as your child's name, age, diagnosis, contact details or Nurtu account ID as part of the First Light request.

3.7 First Light starting food ideas

Nurtu may also use the limited First Light profile categories to offer a small number of starting food ideas.

These food ideas come from a fixed list maintained by Nurtu. AI may help rank or explain appropriate options from that list, but it is not permitted to invent foods or research citations for this feature.

The suggestions are starting ideas based on the profile you provided. They are not prescriptions, medical advice or statements that a particular food treats ADHD, autism, ARFID or any other condition. Where Nurtu shows supporting evidence alongside a starting food idea, that evidence relates to a general principle such as sensory characteristics or balanced nutrition; it does not establish that the individual food will work for your child.

3.8 Usage analytics

We record which screens and features are used, so we can tell whether the app works. These events are tied to a random identifier generated on your device, which is not linked to your account, your name or your child.

Analytics never include your child's name, age, diagnosis, medications, log contents, notes, or any free text. This is enforced by an allow-list in our code, not merely by policy. You can turn analytics off entirely in More → Your data.

For First Light this means feature-level events only — for example whether a First Light reflection was generated, or whether a starting food idea was opened. Profile traits, sensitivities and generated insight text are not sent to analytics.

3.9 Technical information

Our servers record IP address, request time and device platform for security and abuse prevention, retained for a short period.

4. Why we collect it, and our lawful basis

PurposeLawful basis (UK/EU GDPR)
Store your child's logs and show them back to youExplicit consent — Article 9(2)(a)
Find patterns and generate reports you requestExplicit consent — Article 9(2)(a)
Convert your voice notes into entriesExplicit consent — Article 9(2)(a)
Score foods against your child's profileExplicit consent — Article 9(2)(a)
Optional AI processing you switch on: organising voice notes, requested AI food analysis, Scan Label and Snap Meal, requested AI recaps or recipes where applicableExplicit consent — Article 9(2)(a), given as a separate AI-processing consent
Optional AI processing for personalised First Light insights and starting food ideasExplicit consent — Article 9(2)(a), given as a separate AI-processing consent
Manage your account and subscriptionPerformance of a contract — Article 6(1)(b)
Anonymous product analyticsConsent — Article 6(1)(a). In the UK and EEA nothing is collected until you switch it on; elsewhere it is on by default and you can switch it off.
Security, fraud and abuse preventionLegitimate interests — Article 6(1)(f)

Because the information about your child is health information, we rely on your explicit consent, which you give when you set up a profile. You can withdraw it at any time by deleting the profile or your account. Withdrawal does not affect processing carried out before you withdrew.

AI processing is optional and rests on a separate explicit AI consent, which is off unless you switch it on. You can withdraw that consent on its own, from More → Your data, without deleting the profile.

Under the Australian Privacy Act 1988 (Cth), health information is "sensitive information" and we collect it only with your consent, in accordance with Australian Privacy Principle 3.

5. What we never do

  • We do not sell your personal information, or your child's, to anyone, for any purpose.
  • We do not use your child's information to serve advertising, and we do not run third-party advertising in Nurtu.
  • We do not share your child's information with insurers, employers, schools or government agencies unless you export it yourself, or we are legally compelled (see §8).
  • We never receive your payment-card details. Purchases are processed by Apple. RevenueCat helps Nurtu determine subscription entitlement; Nurtu does not receive your payment-card details.

6. Who processes information for us

We use a small number of service providers to operate Nurtu. Their handling of information is governed by their applicable agreements, terms and privacy obligations, as described below.

ProviderWhat it doesWhat it receivesLocation
SupabaseDatabase and account sign-inYour account email; your child's profile and logsSydney, Australia
RailwayHosts Nurtu's API infrastructure.API requests and limited technical/request metadata. Nurtu's application does not intentionally persist uploaded photographs or full request bodies in Railway storage. Railway may retain platform or infrastructure logs according to the applicable service configuration and its policies.According to the applicable Railway project configuration
OpenAIHelps organise voice-note text; analyse food information and requested photographs; support selected AI-powered food, recipe and recap features; and create the optional AI-enhanced First Light starting reflection and starting food ideas.The text of a voice note where AI processing is enabled; food or medicine names needed for a request; photographs submitted through Scan Label or Snap Meal; and, for First Light, a limited set of setup categories selected by the parent — food sensitivities, focus and preferences, constraints, sensory preferences, calming strategies, day-pattern selections and goals. We do not send direct identifiers such as your child's name, age, diagnosis, contact details or Nurtu account ID as part of the First Light request. Nurtu's server applies an allow-list before those profile details can be sent. For First Light food ideas, OpenAI can only work from a fixed candidate list supplied by Nurtu. Nurtu separately controls the food candidates and evidence references. By default, OpenAI does not use API inputs or outputs to train its models unless we explicitly opt in to data sharing. OpenAI may retain API customer content in abuse-monitoring logs for up to 30 days by default, subject to its applicable data-retention controls and policies.According to OpenAI's applicable infrastructure and data-residency configuration
PostHogAnonymous product analyticsEvent names and counts only (see §3.8)According to the applicable PostHog project configuration
AppleApp distribution and paymentsPurchase and subscription dataPer Apple's policy
RevenueCatManages subscription entitlement information.An anonymous purchase identifier and subscription/product entitlement information. Nurtu does not send RevenueCat payment-card details. RevenueCat is not currently linked to the parent's Nurtu/Supabase account.Per RevenueCat's applicable policy/infrastructure

6.1 Sending information overseas

Nurtu's primary database is hosted in Australia. When you enable AI features, selected information described in this policy may also be processed by OpenAI outside Australia, depending on the applicable service infrastructure and data-residency configuration.

Information that may be processed through OpenAI includes voice-note text, food or medicine names needed for a request, photographs submitted through Scan Label or Snap Meal, and the limited setup categories used for First Light — food sensitivities, focus and preferences, constraints, sensory preferences, calming strategies, day-pattern selections and goals.

We do not send direct identifiers such as your child's name, age, diagnosis, contact details or Nurtu account ID as part of the First Light request.

API requests and limited technical/request metadata may also pass through Nurtu's hosting infrastructure.

Where personal information is disclosed overseas, we take reasonable steps as required by applicable Australian privacy law, including Australian Privacy Principle 8, to protect it.

7. How long we keep it

WhatHow long
Your child's profile and logsUntil you delete them, or 24 months after your account becomes inactive, whichever comes first
Raw voice recordingsNot intentionally retained after processing — deleted once the note is processed
Saved voice-note transcripts and free-text entriesText you choose to save may be retained with the Nurtu profile until it or the account is deleted, subject to Nurtu's deletion and backup practices
Copies sent to OpenAI for processingOpenAI may retain API customer content in abuse-monitoring logs for up to 30 days by default, subject to its applicable retention controls and policies
Scan Label / Snap Meal photographsNurtu does not intentionally persist the original photograph in its own database after processing. A copy submitted to OpenAI may be subject to OpenAI's applicable API retention controls, including abuse-monitoring retention of up to 30 days by default.
First Light report and starting food ideasThe generated Starting Point is cached on the device for fast access and may be regenerated when relevant profile information changes. It is not currently synced as a dedicated report record to the Nurtu cloud database.
Analytics events14 months
Technical and security logsRetained only as needed for security and operations, and according to applicable infrastructure-provider settings and policies
Accounting and transaction recordsRetained for the period required by applicable tax, accounting and legal obligations. Apple, RevenueCat and other payment-related service providers may retain transaction information under their own policies.

When you delete your account we delete your data from our live systems within 30 days, and from backups within a further 90 days.

8. When we might have to disclose

We may disclose information where we are required to by law — for example under a court order, a subpoena, or a lawful request from a regulator — or where we reasonably believe it is necessary to prevent serious harm to someone's life, health or safety. We will tell you when this happens unless we are legally prevented from doing so.

9. Security

  • Everything is encrypted in transit (TLS) and at rest.
  • Database access is enforced per-account at the database level, so one family's data cannot be read by another.
  • Our AI key is held only on our server and never shipped inside the app.
  • First Light profile information is filtered through a server-side allow-list before it can be included in an AI request.
  • Analytics are written to a store that our app can append to but never read from.

No system is perfectly secure. If a data breach occurs we will notify you and the relevant regulator:

Where you areWho we notify, and how fast
AustraliaYou and the Office of the Australian Information Commissioner, where the breach is likely to result in serious harm (Notifiable Data Breaches scheme)
UK / EEAThe relevant supervisory authority within 72 hours, and you without undue delay where there is a high risk to you
United StatesWe will notify affected individuals and relevant regulators as required by applicable federal and state breach-notification laws, including the FTC Health Breach Notification Rule where it applies.

10. Your rights

Wherever you live, you can:

  • Access everything we hold — export it yourself from More → Your data, at any time
  • Correct anything inaccurate — edit any entry in the app
  • Delete your child's profile, or your whole account and everything on our servers — More → Your data → Delete account & data, without asking us
  • Withdraw consent by deleting the profile or account
  • Turn off analytics in More → Your data
  • Turn optional AI processing on or off in More → Your data, separately from everything else

You can turn optional AI processing on or off from More → Your data. Turning AI processing off prevents new information from being sent to OpenAI through Nurtu's AI features. Local logging and non-AI features remain available. Withdrawing AI consent does not require you to delete your child's profile, and analytics remains a separate control.

If you are in the UK or EEA you also have the right to restrict or object to processing, to data portability, and to lodge a complaint with your supervisory authority. In the UK that is the Information Commissioner's Office.

To exercise any right, email hello@nurtu.app. We respond within 30 days. We will not treat you differently for exercising a right — no reduced service, no different price.

10.1 Your child's rights

The information is about your child, and the rights above are ultimately theirs. As they grow older they may be able to exercise those rights themselves. If your child asks us to delete information about them, we will consider that request on its merits, taking their age and understanding into account.

10.2 If you are in the United States

State privacy laws differ, but our answer to nearly all of them is the same: we do not sell your personal information, we do not "share" it for cross-context behavioural advertising, and we do not use it for targeted advertising. There is no advertising in Nurtu and no advertising SDK in the app.

Because we do not sell or share, there is nothing for a universal opt-out signal such as Global Privacy Control to opt out of. We honour one regardless.

Where you areWhat you can do
Every US stateAccess, correct, delete and take a copy of your information — all of it available in the app, without asking us
CaliforniaKnow, delete, correct, and opt out of sale or sharing (CCPA/CPRA). You may use an authorised agent.
Colorado, Connecticut, Virginia, Texas, Oregon, Montana and other states with comprehensive lawsThe same rights, plus the right to appeal if we refuse a request. To appeal, reply to our decision and we will reconsider and respond in writing.
Washington and NevadaAdditional rights over consumer health data, including withdrawal of consent. See our separate Consumer Health Data Privacy Policy.

Your child's information may qualify as sensitive data, consumer health data or other specially protected information under applicable US state privacy laws. We treat child-related health and wellness information as sensitive information and collect it with the consent described in this policy and in the app.

11. Complaints

Please contact us first at hello@nurtu.app — we will acknowledge within 5 business days and respond within 30 days.

If you are not satisfied, you can complain to the Office of the Australian Information Commissioner (OAIC), or to your local supervisory authority if you are in the UK or EEA.

12. If you are in the UK or the EEA

Nurtu is not currently offered in the United Kingdom, the European Economic Area or Switzerland. The app is not sold in those App Store territories, and we do not market it there.

Article 27 of the UK and EU GDPR requires a business outside those regions to appoint a local representative before offering goods or services to people inside them. We will appoint one, and name them here, before Nurtu becomes available in those markets. Until then there is nothing to list, and we would rather say so plainly than name a placeholder.

If you are in the UK or the EEA and have somehow ended up using Nurtu, the rights in §10 apply to you anyway — email hello@nurtu.app and we will honour them.

13. Changes to this policy

If we change this policy in a way that materially affects how we handle your information, we will tell you in the app and by email before the change takes effect. The date at the top always shows the current version.

14. Nurtu is not a medical service

Nurtu records what you observe. It does not diagnose, treat, cure or prevent any condition, it is not a medical device, and it is not a substitute for advice from a qualified health professional. Nothing in Nurtu should be used to make a clinical decision on its own.

First Light insights and starting food ideas are informational starting points based on information provided by the parent; they are not medical or dietary prescriptions.

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INNOVURA PTY LTD · ABN 24 650 707 789 · ACN 650 707 789 · Victoria, Australia

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